Visual design and illustration for Vartiosaaripäivä, an annual festivity that celebrates this unique island in Helsinki.
Vartiosaari is an island located in the eastern part of Helsinki with a rich and pristine biodiversity. More than half of its surface is a habitat for many different species of plants, trees, mushrooms, and berries, as well as birds and bats. Moreover, the houses and villas on the island have important architectural and cultural value.
For the fourth consecutive year, Super Eclectic has been invited to design the poster and program for Vartiosaari Day. This event is a means to raise awareness among Helsinki residents of the island’s significance: an oasis amidst an urban area that stands as a paradigm for sustainability, community work, and respect for nature.
Super Eclectic’s aim was to create a poster that could communicate, in a casual and friendly way, the island’s natural environment and the values promoted by its community. It should also be coherent with the previous versions, which show the shape of Vartiosaari island in a style inspired by vintage postcards.