Design and visual identity for Social Tools, a series of events focused on decentralization processes.
For the second consecutive year, Super Eclectic was commissioned to create the visual design for Social Tools. While 2018’s edition focused on moving from a hierarchical structure to a decentralized one, 2019’s program delved into three specific issues: power, money, and conflict.
Social Tools comprises a number of conferences and workshops that analyze the social implications around decentralization and democratization in different activities.
Hosted by Pixelache Helsinki, these events share a variety of practices that tackle critical issues like inclusivity, power imbalances, practical strategies, participation, and shared responsibilities.
Social Tools is intended for a public that is interested in applying methods to create horizontal structures at work, and for anyone involved in NGOs, co-ops, startups, companies, museums, activist networks, artistic collectives, and others.
Decentralized and non-hierarchical structures are based on a plurality of voices that participate for a common goal. Using this principle as inspiration, the visual design illustrates a scenario without a center, where graphics composed from collages and cutouts show eclectic elements intermingling in one same space.
Interactivity also plays an important role. ID badges are designed with a space that invites attendees to personalize them in a casual and creative way. This feature has motivated spontaneous chats during the conferences and workshops, leading to further networking and social interactions.
Printed posters follow the same logic, and are meant to have multiple functions.
Additional design includes postcards and leaflets.