Category: branding, web design
Collaborator: No Culture Icons
Visual identity and website for Temporary, a venue for horizontal culture-building in Helsinki.
Temporary was a multi-disciplinary space that encouraged practice-based research and alternative interactive formats. It was a project funded by the Kone Foundation, Finland, and opened to the public in the Kallio district of Helsinki between 2016 and 2017.
Unlike other project spaces, the collective activities in Temporary were operated through Biathlon, an experimental toolkit encoded in a block-chain system. Through it, Temporary created its own local crypto-currency, allowing its members to earn and spend “Temps” in order to propose and participate in different events.
Temporary required a comprehensive design that reflected its commitment with collective participation and non-hierarchical structures. It had to facilitate the use of its innovative crypto-economy, and enable its pubic to effortlessly organize and partake in multiple events through its website.
Biathlon is a winter sport (quite popular in Finland) that demands doing two things at the same time. This versatility was an essential part of Temporary, so the approach consisted in developing a core design with a multipurpose functionality.
Promotional material, like postcards, were designed to be cut out and turn into membership cards.
Stationery was multifunctional: letterhead paper was used to print letters, as posters to announce upcoming events, and to create calendars.
Membership cards were printed so they could also serve as business cards.
Temporary’s logo incorporates a stylized letter T with one line across it, which also became a symbol for its local currency “Temps”.
Black and white pictures of the venue and its surroundings with graphic interventions were used to describe Temporary’s concept and operations. It was decided that all the images should be black and white, with yellow as the only added color. The idea was that the palette should be minimalistic and dynamic for reasons of sustainability and ecology.
Since Temporary’s events were mostly pitched in very short notice, the Website’s design was kept simple, efficient, and responsive to sudden changes.